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ArticleWhen Sephora meets Scripture: Helping our girls see true beauty
It was November 2024, that time of year when I ask my children for their Christmas lists to avoid any disappointment on 25th December. But this year felt somewhat different with my three daughters. As I scanned their lists, I found myself searching in vain for the familiar comforts of LOL Dolls, Barbie Dreamhouses, and Lego Friends sets. Instead, I was met with a line-up of brand names completely foreign to me — Laneige, Bubble, Rhode, Sol de Janeiro, Drunk Elephant, Fenty, Mario Badescu (had Ken been replaced by a Romanian counterpart?). Then it struck me, with a twinge of sadness, that my daughters had quietly moved beyond the innocent world of toys, trading them for the sophisticated realm of skincare and beauty products. Even my nine-year-old, surprisingly well-versed in the world of luxury brands, appeared caught up in this early wave of consumer savvy. It left me wondering: were they growing up too fast, or was I simply unprepared for how childhood itself has evolved?
