NexGenPro

Youth Work Lab: Branding

By Dylan Barker is the resources manager for StreetSpace and Frontier Youth Trust. 2017-01-19T00:00:00

YWLab_Branding_1920x856_article_image.jpg

A young person I work with recently pointed at my shoes and exclaimed, ‘What are those?’ Unaware of the current meme (look it up) I was about to reply, when I realised the question wasn’t looking for an answer, but rather was to publicly call me out the fact that my choice of footwear was not relevant to this young person, and as it appears, many young people in the youth club. Not having the right brand, in the eyes of the young people, made me a target of ridicule. Branding can play an enormously important part in the lives of young people. 

This article is for subscribers only - SIGN IN  here

18153_1_473580

If you want to read more, subscribe now for instant access to 1000s of resources, advice, ideas and support for anyone involved in family, youth and children’s ministry.

PLUS receive a weekly newsletter to keep you up to date with what’s new, what’s seasonal and what’s in the news!

If you are already a NexGenPro subscriber, SIGN IN     

 

Subscribe Now!