All beauty industry articles
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ArticleSummer glow-up or comparison burnout: The perfection trap for young people
In summertime, social media floods with images of ‘glow-ups’, smoothie cleanses, intense workouts, miracle beauty products, and wellness routines promising an idealised version of health and happiness. At first glance, setting a goal of becoming healthier and happier seems harmless. But scratch beneath the surface, and you’ll quickly see that the wellness industry, far from being about well-being, is a multi-billion-pound machine built on selling us the promise of improvement while profiting off our insecurities. The cost of buying into this cycle, financially, emotionally, and mentally, is significant, and it’s time we ask: who’s really ……
